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Sitting on the bench can be tough. But creating an environment where being a ’game-changer’ is a prized asset can pay off for the team.
In soccer, the importance of being an ’impact player’ from the substitutes’ bench is never questioned.
As a coach, having a player capable of changing the direction of a game is invaluable. These are the individuals who, regardless of the minutes they play, leave a lasting mark on a match.
Yet, as a coach, do we purposefully create an environment within our squads to maximise this? Have we made that a crucial element of our coaching philosophy?
We need to support a paradigm shift, one that challenges the age-old notion that playing the full 90 minutes and being in the starting line-up for every match defines a player’s worth. Are we recognising the value in fostering a mindset that focuses on impact over quantity?
There can be a fixation on statistics: goals scored, assists provided, and minutes played. These metrics, while undoubtedly important, have sometimes overshadowed other contributions that players make to a team.
The shift towards valuing impact players, regardless of their minutes on the pitch, is not only a cultural shift but also a strategic one, aimed at maximising the potential of every player and challenging the deeply ingrained mindset of disappointment when players don’t start or play every minute.
"Having a player capable of changing the direction of a game is invaluable..."
Historically, the emphasis has been on starting a game, playing the full 90 minutes and appearing in every match throughout a season.
This conventional perspective often leads to feelings of disappointment, inadequacy and self-doubt among players who don’t meet these standards. The shadow cast by this mindset can hinder player development, teamwork and the overall enjoyment of the sport.
We, as coaches, are tasked with managing players physically, emotionally and mentally. With the traditional mindset of player value based around match starts and minutes, we are, in fact, pre-setting our players to face disappointment, frustration, and creating negative internal competition, often leading to a difficult and toxic team culture.
Breaking down these barriers, and recognising that a player’s worth goes beyond minutes on the pitch, is essential for growth and long-term performance.
A soccer match is a dynamic and fluid environment where a single moment can alter the course of the game. Impact players understand this and they thrive on making a difference when it matters most.
Creating impact players develops qualities that extend far beyond technical skills. They will be leaders, motivators, and masters of the mental game.
They are the ones who, even with limited minutes, can inspire their team-mates, change the flow of the match and secure victory when most needed.
Recognising and nurturing these qualities is essential for developing our squads and the overall growth of players.
Coaches play a pivotal role in shaping this new mindset.
By shifting the focus from playing time to player development and impact on the field, coaches empower athletes to embrace their unique strengths and contributions.
This approach can reduce the pressure on players and create a more inclusive environment where every member of the team feels valued.
One key aspect is redefining success. Instead of measuring it solely by the number of minutes played or goals scored, coaches should emphasise qualities such as leadership, teamwork, resilience, and sportsmanship.
These qualities are often exhibited by impact players who, even in their limited time on the field, make a substantial difference.
To effect real change, it is crucial to create a culture where everyone is invested in being an impact player.
Clear and open communication between coaches and players should make it clear that we appreciate the contributions of every player, not just those in the starting line-up.
Team unity is also critical. When players support each other, the entire team benefits.
"It is crucial to create a culture where everyone is invested in being an impact player..."
The culture of creating and developing impact players creates role models who showcase the dedication, attitude and work ethic needed to succeed, on and off the field.
This also naturally feeds down into our girls’ pathways as they strive to follow in the footsteps of their role models.
The shift towards valuing impact players in women’s soccer also challenges gender stereotypes that have persisted for too long.
Society often underestimates the resilience, determination and leadership capabilities of female athletes.
Embracing the impact player mindset reinforces the idea that women can excel in sports on their terms, not limited by outdated expectations.
The transition from a minutes-focused mindset to one centred on making an impact is a game-changer for women’s soccer.
It empowers players to recognise their unique contributions, encourages personal growth and fosters a sense of team unity.
Coaches play a pivotal role in this by redefining success and nurturing the qualities that make an impact player.
Ultimately, such a mindset from coaches, transferring to the players, not only benefits individual athletes but also elevates the entire sport.
It challenges outdated norms, promotes inclusivity and shows the world that the women’s game is about much more than statistics; it’s about empowerment, leadership and making an impact that transcends the final whistle.
As this shift gains momentum, women’s soccer will continue to inspire the next generation of athletes to redefine success on their terms and make their impact felt, regardless of the minutes on the clock.
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