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Don’t just assume all of your players will grasp what you mean when you say or do certain things, says Zoe Denman-Ellis – from painful personal experience
Effective communication is essential to achieving group objectives, building a team into a family, teaching others new skills and having a positive impact on the development of people.
In soccer, coaches are often the people that have to effectively communicate the most.
We will constantly be in some form of communication with players, parents, other coaches, opposition, match officials, fans and internal and external stakeholders.
The four main types of communication - verbal, non-verbal, visual and written - are all used by coaches within a soccer environment, from training right through to matchday and beyond.
Fostering a team environment where players and other coaches within the club or college feel empowered and motivated is a large part of the head coach’s role.
Good communication can build strong relationships that are critical to establishing trust and respect, which in turn provides a safe psychological environment where both the team and individuals can accept constructive feedback on areas of improvement.
In the women’s game, we are still behind where we would like to be when it comes to the development of our young girls.
Some of us haven’t had the opportunity to get into soccer until much later in life, or may not have been able to be coached using specific football terminology.
For those who have come from different countries, where the language used within the game is completely different, players could experience confusion and a lack of confidence in their abilities if they don’t understand something when their team-mates appear to.
Even as I explain my experiences, you will likely come across some terminology which is very different to your own.
When running a technical session for a women’s side during my younger years as a coach, I had players from 16 to 33 years old, all at different stages of experience.
At the time of planning, I didn’t think the session was particularly difficult to grasp. On delivery, I had tried to make sure I was communicating to all learning abilities and styles by creating a visual drawing, using a strategy board with magnets to explain and using players as examples to go through it step by step.
It was, to me, a simple switching of play drill, which I knew all the players would be more than capable of achieving, with extra individual challenges for those I knew would find it perhaps too easy; and yet I had two players that didn’t understand.
No matter how many times we ran through it, they just didn’t get it. They began to hold up the session and frustrate others who had understood it on the first attempt.
It even frustrated my assistant manager, who tried to show them in the exact same way in which I had already communicated.
One particular player got so frustrated at the attention they were getting that they stormed off into the dugout.
It was at that moment I realised I had handled the situation completely wrong, both in repetitively trying to show the session using the other players, and in showing my own frustration in my tone of voice and body language. I still regret it now.
The players concerned were clearly flustered, embarrassed, lacking confidence in themselves in front of their team-mates and frustrated they were holding everyone else up, too - and losing complete love for the game in that very moment.
It was my job to recognise this before it got to that stage - with hindsight, I should have taken the players to one side and allowed the rest of the session to continue, rather than make it clear they were struggling in front of the rest of the squad and staff.
I should have supported them at the side of the pitch, talking through their concerns, as well as the actions happening on the pitch with their team-mates, and asked them to rejoin only when they felt comfortable and understood everything - making sure to watch my body language and tone, too.
It turns out both players were confused by the language I was using - “What’s a switch in play?”, “Through ball?”, “Stand in the pocket?” - and I realised not all players have had the opportunity to be surrounded by soccer terms prior to their arrival with us.
"I should’ve taken them out of that situation and started again, with more empathy..."
When we hear things we don’t understand, it creates a negative atmosphere where our brain releases stress and anxiety-inducing hormones, which stops people from being attentive, creative and removes any potential perseverance in relation to all kinds of tasks.
It was impossible for them to take on board any part of the session, no matter how much I was telling or showing them.
I should have taken them out of that situation and started again, with more empathy and consideration towards their needs.
I could write all day about various ways to adapt communication by trying different things if a certain style doesn’t appear to be working.
I have learnt so much from my three-year-old, non-verbal son, whose special needs have required me to be totally adaptable and flexible in my approach to communication.
However, I’ll leave you with the advice that it is totally okay to make mistakes, learn to reflect and experience growth through the times we may communicate incorrectly within any given situation.
It is important to be transparent and honest in those moments.
By admitting to those players that I had handled them incorrectly, and by apologising and adapting my communication styles when they needed it most, I was able to continue to have the pleasure of coaching them within my squad, as they chose to continue to put their trust and time in me.
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